Virtual reality technology is taking the world by storm as it is impacting every area of the economy. The growth of this technology is guaranteed in the consumer market owing to the affordability of virtual reality headset and streaming videos. This means that there is a world of opportunities for brands that rely on video marketing to showcase their message. Here are the advantages of virtual reality videos.
Immersive user experience
Traditional videos are passive because the viewers only observe. With VR technology, the viewer is immersed in the world and he/she gets to experience video advertising and not just watch it. Virtual reality videos help the viewer to feel as though they are part of the event.
Enhances remote experience
With VR video, the consumer feels and experiences your products or services by interacting and being part of it. This technology helps consumers to get closer to your products before they make a purchase. As a result, they can make the right decision when making a purchase irrespective of where they are located around the globe.
VR advertising offers positive consumer results for businesses. This is because 90% of users can recall brand information from VR video content. This makes it easier for them to remember your products or services when making their purchases. The interactivity aspect of this technology is what makes content memorable.
The 360-degree video gains a better response rate when compared to other forms of video. Repeat viewing rate of these videos tends to be 30% higher and they have 70% to 300% higher user engagement. Research also shows that VR videos rake in about 41% increase in business revenue. More viewing from consumers translates to more sales and increased profits for brands.
The use of virtual reality videos for businesses is becoming more popular as more brands adopt this new technology. Businesses need to leverage VR technology because virtual reality headset gears are becoming more affordable and this means that users will increase over the years. VR is a great technology for businesses that want to take their organization to the next level and boost their revenues.